October 12, 2009
The Multiple Values of Multiview Books
Around IVP we call them multiview books. We were the first evangelical Christian publisher to get into this business, with The Meaning of the Millennium: Four Views in 1977, over thirty years ago. And we think of these books as signature IVP items because they are like microcosms of our editorial approach, our brand.Continue reading "The Multiple Values of Multiview Books"
June 2, 2009
FedEx Treat Us Well--Mostly
Last week the FedEx truck rolled up the driveway of this telecommuting IVP editor. From my office I could hear Mr. Remo, our eighty-pound Shepherd mix, welcoming the truck with excited barks. You see, our regular FedEx man (and the UPS person before him) brings Mr. Remo dog treats. And for me it’s IVP mail, usually new books. So Mr. Remo and I both have something to look forward to in FedEx deliveries.
Well, the next thing I heard was the FedEx truck horn blowing.Continue reading "FedEx Treat Us Well--Mostly"
November 13, 2008
A Seventeen-Year Alert
[A note to our regular visitors: Our blogs have been "down" for several days while we've been moving them to a different platform. Comments during that period apparently dropped into cyberabyss. If you want to reach this blog directly, here is the address: addenda-errata.ivpress.com. Sorry for the inconvenience.]
If you think the Homeland Security Advisory System has been going a long time, at seven years, how about IVP’s Academic Alert, which several months ago passed its seventeenth anniversary? My colleague Jim Hoover, after reading the page proofs of this fall’s edition, exclaimed that he couldn’t believe it was that old. I agreed. It seems like just a few years ago that we hatched the idea and made it a reality. But the first Academic Alert appeared in the spring of ’92.Continue reading "A Seventeen-Year Alert"
Posted by Dan Reid at 9:07 AM
June 29, 2007
Jesus Made in America
I've been having a fabulous time working through the manuscript of Stephen J. Nichol's forthcoming IVP book, Jesus Made in America (due out May 2008). While Steve is new to IVP, he's a veteran author with a spate of books under his belt, and it didn't take me long to figure out why.
This book is replete with simultaneously mesmerizing, dismaying and hilarious depictions of the "malleability" of Jesus when viewed through the lenses of American Christian subculture. One of my favorite examples of this is his description of the "Deluxe Jesus Action Figure" :
"Such trivializing of Jesus by presumably sincere people has sparked a rash of products that step beyond the trivial and verge closely into blasphemy, which might be a good description of some of the products of the good-humored folks at Accoutrements. They market the Deluxe Jesus Action Figure. The deluxe model comes with loaves, fishes, a jug to turn water into wine, and 'glow-in-the-dark miracle hands.' . . . While intended as a spoof, sincere Christians purchase it just the same. American evangelicals, it seems, have a hard time recognizing the comic caricature that they have become. More tragic, American evangelicals have allowed Christ to become a comic caricature. And even more tragic still, American evangelicals can’t even seem to realize that Christ has become a comic caricature."
What's fascinating about this book is that it shows how American Christians have been domesticating, commodifying and otherwise trivializing our Lord from the historical outset. I suppose we would find the same sort of reductionism taking place at any point in the history of Christianity--or Judaism for that matter. After all, wasn't that the whole problem with the Golden Calf?
Posted by Joel Scandrett at 4:02 PM
June 11, 2007
IVP Academic 3: An Ethos of University Publishing
Back to the topic of a shared center. While many IVP Academic books fit comfortably within so-called centrist evangelical thought, our university ethos calls us to explore and bridge the space between academic communities shaped by confessional faith and those shaped by secular pluralism.Continue reading "IVP Academic 3: An Ethos of University Publishing"
Posted by Dan Reid at 9:12 AM
May 7, 2007
IVP Academic 2: Publishing from a Center
One way of expressing the ethos of IVP Academic is that we operate from a shared center of evangelical belief. Standing confidently on the central affirmations of our faith, we seek to engage the issues of our day by thinking scripturally and allowing the trajectory of our publishing to be calibrated by the Christian tradition. We are confident that faithfulness to the center is a time-tested grounding for diversities in perspective. From this center we welcome books that reexamine our foundational beliefs, retrieve our inheritance, refurbish our practices, renew our acquaintance with forgotten cousins and rediscover neglected corners and neighborhoods of our ancestral lands of faith.Continue reading "IVP Academic 2: Publishing from a Center"
Posted by Dan Reid at 4:29 PM
April 16, 2007
IVP Academic 1: Evangelically Rooted, Critically Engaged
In case you haven’t noticed, our IVP Academic tag line is “evangelically rooted, critically engaged.” At IVP Academic we are unabashedly rooted in evangelicalism. It’s our heritage, and we’re not ashamed to claim it. And in doing so we express our belief that evangelicalism represents a wide and global family of faith, a deeper and richer inheritance of theological perspectives, spiritual resources and social engagement than is sometimes appreciated. So it’s more than irritating when the media repeatedly and habitually runs to the televangelist du jour for the latest sound bite of evangelical opinion. But like any family, the evangelical family is a bit messy at times, with some strangely opinionated and outspoken aunts and uncles and not a few wayward sons and daughters.Continue reading "IVP Academic 1: Evangelically Rooted, Critically Engaged"